The anchor, the Christian symbol for hope and rigour, was chosen in 1798 by Philippe Clicquot, the founder of the House, as the cork brand, the only distinguishing mark in the era before labels. As a symbol of hope, the anchor was a perfect emblem for a young entrepreneur with faith in the prosperity of his newly founded business. Madame Clicquot continued to use the same cork brand when she took over the running of the House in 1805. In keeping the anchor emblem throughout the centuries, Veuve Clicquot Ponsardin remains faithful to the signs and symbols of its roots.
Champagne is a wine of legend. The entire history of the Veuve Clicquot House is marked by mythical wines, all of which respect the demand for quality that was the force that drove Madame Clicquot. True to this heritage, the House is proud of its motto: "Only one quality, the finest". A short lineage of just 10 Cellar Masters has led this quest for quality, thereby ensuring the continuity of the Veuve Clicquot style: strength and complexity.
Veuve Clicquot privileges excellence and quality
Only the juice from the cuvee (the first - and most noble - pressing) is used.
In 1772, the intentions of the House founder, Philippe Clicquot, were clear. He put an advertisement in the Gazette de France announcing that he was “founding a wine merchant business in Champagne, under the label Clicquot” and that he was offering to go to all four corners of the kingdom to take the fine taste of champagne wines to foreigners. The House's destiny was sealed with these objectives, which were soon achieved during his many expeditions to Italy, then Germany, and Switzerland the following year, then Russia in 1780 and the United States in 1782.