House Signature

The anchor

The anchor, the Christian symbol for hope and rigour, was chosen in 1798 by Philippe Clicquot, the founder of the House, as the cork brand, the only distinguishing mark in the era before labels. As a symbol of hope, the anchor was a perfect emblem for a young entrepreneur with faith in the prosperity of his newly founded business. Madame Clicquot continued to use the same cork brand when she took over the running of the House in 1805. In keeping the anchor emblem throughout the centuries, Veuve Clicquot Ponsardin remains faithful to the signs and symbols of its roots.

All the signs of the House

House signature

The Comet

In what many took as a sign predicting an excellent harvest year, a comet shot across the Champagne sky in 1811. Madame Clicquot used grapes from this "comet harvest" to make the exceptional Vins de la Comète, which would forge the House’s reputation for excellence throughout the world. Much like a lucky star, the symbol of the comet has remained to watch over the destiny of the House of Veuve Clicquot Ponsardin.

House signature

The Yellow Label

Between 1860 and 1870, the House entered a new era as it began to systematically label each of its bottles. The 1873 vintage received a "special get-up" in the form of a yellow label. In 1876, the Dry vintage intended for the British market also sported a yellow label. Yellow became the distinguishing mark of special dry vintages for the British market. Once the ball was set in motion, agents and customers alike demanded this distinguishing, original detail. On 12 February 1877, Edouard Werlé registered the "V. Clicquot P. Werlé" yellow label trademark. The shade of yellow was to become gradually darker so that cellar masters, when searching through the dark cellars, could tell the difference between Dry and Brut wines. On the impetus of Bertrand de Mun, labels on the Brut wines also succumbed to the yellow colour in 1945. Today, the yellow label is the main feature that allows consumers to identify Veuve Clicquot Ponsardin bottles.