Both these names enjoy a world-renowned reputation, first and foremost: as Ferrari is the undisputed icon in car industry and motor racing, Veuve Clicquot is a mythical legend in the champagne world. As well, they are also both universally praised for their modern approach, foresight for the future, and for their lifelong quest for excellence – always grounded firmly in tradition. The two daring, highly innovative brands are deeply rooted in their histories, and both have had extraordinary leaders at the helm.
Such strong personalities, touting an inspirational pedigree, created two international successes based on common values. With an unquestioned expertise in their respective domains, they historically pursued a never-ending quest for performance, for high standards, creativity, and boldness. This envisioned world was founded on certain ideals – it instilled an art of living and a preferred taste for the unique and the exceptional.
Today’s art of living embraces a passion for the beautiful; to see life through red and yellow glasses is to enjoy the jet-set world of Veuve Clicquot, constantly accompanying and setting today’s trends.
The ambitious partnership between Clicquot and Ferrari is proud to announce planned global events to celebrate their alliance in all major markets. This year we will see the 2 prestigious brands side by side at mythical classic car events well as Ferrari new model launch and racing shows around the world. Naturally, new “lifestyle events” will be created, and special joint ventures will also cause a sparkling social stir. Coming soon, the pair’s design team are innovating extraordinary and celebratory new creations.
The Ferrari-Veuve Clicquot story has only just begun to be told – promising a long fairytale to come. Celebrating Ferrari Formula 1 Grand Prix wins in China and Barcelona, the 2 prestigious brands will continue to show their passion at the prestigious Monaco Grand Prix this week-end.